Privacy Policy

FSI Stump Cutters ApS

Danish registration: CVR no. 26525764
Last updated: 09-07-2025

1. Introduction

At FSI Stump Cutters ApS (“FSI”, “we,” “us,” or “our”) we process your personal data with respect for the confidentiality of the information and your privacy. This Privacy Policy describes how we collect and process your personal information when you visit our website www.fsi-stumpcutters.com, use our services, or interact with us.

We take the protection of your personal data very seriously and are committed to compliance with applicable privacy and data protection laws, including GDPR (General Data Protection Regulation). FSI is the data controller for your data.

We may act as joint controllers with local FSI Partners (dealers or distributors), or as a data processor when handling inquiries on their behalf. In such cases, responsibilities will be clearly defined in applicable data processing agreements

2. Your Rights

FSI Stump Cutters ApS is committed to complying with all the regulations set forth in the General Data Protection Regulation (GDPR) (EU Regulation 2016/679). We strive to ensure that your personal data is processed lawfully, fairly, and in a transparent manner. You have the following rights under GDPR:

• The right to access your personal data
  • The right to rectification of inaccurate personal data
  • The right to erasure of your personal data
  • The right to restrict the processing of your personal data
  • The right to data portability
  • The right to object to the processing of your personal data
  • The right not to be subject to automated decision-making
  • The right to complain to the Danish Data Protection Authority

Please note that when exercising one or more of your rights, you must provide valid photo identification

3. What Information Do We Collect?

We collect several types of personal data, depending on the specific processing activity:

• Identity and contact information: Name, address, email address, phone number, company name
  • Service information: Property location, service requests, project details, stump cutting specifications
  • Product data: Information about machines or services you inquire about, including model specifications and related details
  • Correspondence: Emails, messages, and other communications you send us
  • Financial information: Payment details, billing information (processed securely by third-party payment processors)
  • Technical information: Device information, browser type, operating system, IP addresses
  • Website usage data: Pages visited, time on page, links clicked, cookies and tracking data
  • Geodata: General location information to provide local services
  • Event and exhibition data: Registration information, participation details, and photos/videos taken at events (with appropriate consent)
  • Advertising data: Information collected through advertising platforms (Google Ads, Meta Ads, Bing Ads) for targeting and measurement purposes

Children under the age of 18 are not intended users of our services. If you are under 18, please do not submit any personal data.

4. How We Collect Information

We collect personal information in the following ways:

• Directly: Forms on our website, emails, phone calls, newsletter signups, competition entries, events and exhibitions
  • Automatically: Cookies, Google Analytics, website interaction tracking, social media platforms, advertising platforms (Google Ads, Meta Ads, Bing Ads)
  • Third-party sources: Dealers, partners, payment processors, service providers

5. How We Process Your Information

Website Visits: Use of cookies for functionality and analytics. Information collected includes browser type, IP address, preferences, etc.

Service Requests: Contact details, property and project info processed to provide quotes and services.

Marketing Communications: With consent, we may send promotional emails. Unsubscribe options are provided.

Events and Exhibitions: We process your personal information in connection with events, trade shows, and exhibitions. This includes registration details and photos/videos taken at events for marketing purposes. If you do not wish to be included in photographs or videos, please contact our staff on-site.

Advertising and Tracking: We use advertising platforms including Google Ads, Meta Ads, and Bing Ads to show you relevant advertisements and measure their effectiveness. This involves processing your data for targeting and analytics purposes.

Internal Operations: Data is used to improve services, analyze trends, and optimize operations.

6. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with:

• Service Providers: e.g., payment processors, analytics vendors
  • Local FSI Partners: To route inquiries and fulfill services
  • Parent Company: We may share your personal information with our sister company (ies) (FSI Stump Cutters UK Limited, United Kingdom, FSI Stump Cutters Australia & New Zealand)
  • Business Partners and Contractors: Selected third parties including business partners, suppliers and sub-contractors for the performance of any contract we enter with them or you
  • Data Processors: We may share your information with other relevant partners as data processors, for example, if we refer you to an FSI partner (dealer) to fulfill your service request. We will only share your information with partners who have agreed to comply with our privacy standards and who will use your information only for the purposes for which it was disclosed
  • Legal Authorities: When required by law
  • Business Transfers: Mergers or acquisitions
  • With Your Consent: As explicitly approved by you

We have implemented appropriate safeguards to protect your personal information during these transfers, including standard contractual clauses approved by the European Commission.

7. Data Retention

We retain your personal information as follows:

• Customer contact info: Duration of business + 5 years
  • Website analytics: Typically 2 years
  • Marketing: Until you withdraw consent

We delete or anonymize data when it is no longer needed. Backups may retain data for a limited time.

8. Data Security

We implement technical and organizational safeguards:

• SSL encryption
  • Role-based access controls
  • Regular security assessments
  • Staff training in data protection
  • Secure storage and backups

While we take reasonable precautions, no internet transmission is 100% secure

9. International Data Transfers

Your data is stored within the EU. Transfers outside the EU/EEA only occur with:

• Adequacy decisions by the European Commission
  • Standard Contractual Clauses (SCCs)
  • Other safeguards as required by law

Your information is only transferred to data processors when necessary for us to carry out the processing activity. Personal data is not transferred to data processors located outside the EU/EEA unless the data processor is situated in a secure third country or can otherwise demonstrate a sufficient level of protection.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We continually seek to improve our products and services, and, therefore, we continuously explore the market for new and better alternatives. In this regard, we reserve the right to replace, modify, and add data processors in connection with a processing activity.

10. Cookies and Tracking Technologies

We use cookies to:

• Ensure website functionality
  • Remember preferences
  • Analyze traffic
  • Improve services
  • Deliver targeted advertising through Google Ads, Meta Ads, and Bing Ads

You can control cookies via your browser. Disabling cookies may affect site performance.

Transparency Regarding Google Consent Mode v2 (CMv2)

We use Google Consent Mode v2 (CMv2) to respect your choices regarding personalized advertising and ad measurement. This means that we will only collect and use data for these purposes based on your consent preferences through CMv2. You can learn more about CMv2 and your options here: https://support.google.com/google-ads/answer/10000067?hl=en

11. Opt-Out Options

You may opt-out by:

• Clicking unsubscribe in marketing emails
  • Contacting us directly
  • Adjusting cookie settings via browser

We respect your privacy choices, including those set through Google Consent Mode v2.

12. Links to Other Websites

Our website may contain links to other websites, plug-ins and applications of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website.

Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

13. Changes to This Privacy Policy

We may update this policy to reflect changes in practices or laws. The latest version is always available on our website.

14. Contact Information

FSI Stump Cutters ApS
Erhvervsparken 14, 7160 Tørring, Denmark
Email: [email protected]
Phone: +45 70 80 55 58
Website: www.fsi-stumpcutters.com

15. Complaints

If you believe your data has not been handled properly, contact:

Datatilsynet
Borgergade 28, 5.
1300 Copenhagen K, Denmark
Email: [email protected]

Version Information
This is version 2 of FSI Stump Cutters ApS’s Privacy Policy
Last updated: 09-07-2025